Find the number of backlinks to any website

Every SEO expert can tell you that one of the most important factors in the ranking of a website is the number of backlinks it has. But the exact process to determine the number of backlinks seems to slip within the cracks. How exactly can you find the number of backlinks of any website/webpage, such as for example that of your competitor?

Although many would argue that the method described here would not be as accurate as method 'xyz', it is currently by far the most reliable method to find backlinks not only in the website you control but also every other website.

The process is simple - using google, you need to enter the following search query:

"website_name" -site:website_name

So for example to determine the number of backlinks of, you would enter the following query:

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